1 result for (heading:"196 octob 6 1965" AND stemmed:sig)
[... 80 paragraphs ...]
(Correct. Bill insists this is a direct hit. He said that the term sig is always used in the ads, and is part of the language of the ad department. They discussed which “sig” to use, and the word “sig” was inserted, though no signature was then written in. Though sig means signature, the word signature itself is never used, Bill said. Phonetically the words are the same, cig and sig, though mine begins with a C.
[... 24 paragraphs ...]
(Note: I am completely unfamiliar with any ad terms, and did not even know that lineup was such a term, much less sig.)
[... 15 paragraphs ...]
(Correct. Bill said the layout suggested for the ad was for four columns. When he got to the office and tried to make a layout for four columns however, he found it to be too crowded and switched to a five-column layout. The sigs he arranged at the bottom of the ad.
[... 3 paragraphs ...]