“Seth material” search engine (Jane Roberts)

(Correct. Bill said the layout suggested for the ad was for four columns. When he got to the office and tried to make a layout for four columns however, he found it to be too crowded and switched to a five-column layout. The sigs he arranged at the bottom of the ad.

(With this impression, as I sat with closed eyes, I seemed to receive a picture. I saw fairly clearly a four-column layout set in type; at the top was a plate for printing a photograph, with headline lettering on either side of the photo. I could not distinguish the subject matter of the photo. When Bill returned he asked me to diagram what I had seen. To the viewer’s left on page 321 is a copy of the drawing I made for him, to the right is a sketch of the actual ad as printed. On Friday night Bill told me my sketch was pretty close to the layout he finally decided upon at the office, and talked over with the stereotyper. My impression was of the metal printing plate, not the final printed ad. The metal appeared to be clean and unused and shining.)