“Seth material” search engine (Jane Roberts)

The paperbacks are important, regardless of sales values, because they appear in the ordinary marketplace, out of esoteric cubbyholes. You have a loyal core of readers who were already acquainted generally with “occult” books—but to a larger overall extent, that is a steady but dead-end road. It can be counted upon, may grow slightly, but will not affect the overall culture to any considerable degree.

Moreover, from this other general (paperback) market, you will consistently pick up a newer group of readers. To some extent you have been “hitting the underground movements.” Well and good, and important. You are competing now, as you were not before, however, in that general market with all of the conventional cultural goodies. As mentioned, you are not packaging our material either in such a way that it builds upon the cliches of the occult field believed in as the public sees it.

Many of these people also are generally not book readers. Ruburt (Jane) mentioned that. Many are not culturally advantaged. They do not naturally go into bookstores—but they will.

The books require far more on the part of the reader than most books. Therefore our readers feel a sense of accomplishment when they are done.