“Seth material” search engine (Jane Roberts)

As you mentioned, you are outside, not fitting into any acceptable mold. The general public, moreover, in those terms does not know how to respond. Many, picking up those paperbacks, do so on impulse, and are unfamiliar with any such books. They cannot laugh the matter off. The books require personal questioning. Some people are frightened. They are also intrigued. But many put off spending more money, say, for a hardcover book, because this would involve a commitment involving the ideas themselves.

The immediate money resulting with the contracts served as financial reinforcement at a time when you and Ruburt needed it. This was more important than you seem to remember. (Although I do keep this in mind. So does Jane, I think.) Ruburt was worried about money in the bank then—not six months or a year hence with royalties. Prentice wanted to set up a paperback mass connection, for to them this means that a book is good and has value financially. They also wanted quick cash. It was a poor year financially speaking for them. They also needed financial reinforcement. You and Ruburt also wanted the books to be in the general market.

Many also will not spend money for a hardcover unless they have first found the book valuable enough through reading the paperbacks.