1 result for (book:tps3 AND heading:"delet session juli 4 1976" AND stemmed:loyal)
2/53 (4%)
paperbacks
hardcover
occult
stance
market
[... 13 paragraphs ...]
The paperbacks are important, regardless of sales values, because they appear in the ordinary marketplace, out of esoteric cubbyholes. You have a loyal core of readers who were already acquainted generally with “occult” books—but to a larger overall extent, that is a steady but dead-end road. It can be counted upon, may grow slightly, but will not affect the overall culture to any considerable degree.
[... 10 paragraphs ...]
The paperbacks have not cut down the occult market that you had secured. Those people have already read the books, and are waiting for more. There would have been a lag in sales until the next book, which then triggers the loyal to pick up any of the others they might have missed along the way.
[... 27 paragraphs ...]
