1 result for (book:tps3 AND heading:"delet session juli 4 1976" AND stemmed:idea)
[... 10 paragraphs ...]
As you mentioned, you are outside, not fitting into any acceptable mold. The general public, moreover, in those terms does not know how to respond. Many, picking up those paperbacks, do so on impulse, and are unfamiliar with any such books. They cannot laugh the matter off. The books require personal questioning. Some people are frightened. They are also intrigued. But many put off spending more money, say, for a hardcover book, because this would involve a commitment involving the ideas themselves.
The books are immediate in a way, for example, that the Castaneda books are not. Castaneda speaks of what is really exotic behavior from your cultural viewpoint. We are saying that changes can be made from within the culture. You do not have to be an Indian guru, or appear and disappear at will, so the books invite instant challenge. People do not feel silly buying such a paperback, but many of these people, in the general public now, have to make certain mental adjustments before they will spend more. Spending more means that they consider the ideas to be worthwhile.
[... 17 paragraphs ...]
On the other hand their ideas are so challenged that it takes them a while. They read one book several times. “Unknown” Reality will do far better than even Personal Reality did.
[... 22 paragraphs ...]