“Seth material” search engine (Jane Roberts)

The books are immediate in a way, for example, that the Castaneda books are not. Castaneda speaks of what is really exotic behavior from your cultural viewpoint. We are saying that changes can be made from within the culture. You do not have to be an Indian guru, or appear and disappear at will, so the books invite instant challenge. People do not feel silly buying such a paperback, but many of these people, in the general public now, have to make certain mental adjustments before they will spend more. Spending more means that they consider the ideas to be worthwhile.

The paperbacks are important, regardless of sales values, because they appear in the ordinary marketplace, out of esoteric cubbyholes. You have a loyal core of readers who were already acquainted generally with “occult” books—but to a larger overall extent, that is a steady but dead-end road. It can be counted upon, may grow slightly, but will not affect the overall culture to any considerable degree.

Moreover, from this other general (paperback) market, you will consistently pick up a newer group of readers. To some extent you have been “hitting the underground movements.” Well and good, and important. You are competing now, as you were not before, however, in that general market with all of the conventional cultural goodies. As mentioned, you are not packaging our material either in such a way that it builds upon the cliches of the occult field believed in as the public sees it.

Many of these people also are generally not book readers. Ruburt (Jane) mentioned that. Many are not culturally advantaged. They do not naturally go into bookstores—but they will.