1 result for (book:tps3 AND heading:"delet session juli 4 1976" AND stemmed:buy)
2/53 (4%)
paperbacks
hardcover
occult
stance
market
[... 11 paragraphs ...]
The books are immediate in a way, for example, that the Castaneda books are not. Castaneda speaks of what is really exotic behavior from your cultural viewpoint. We are saying that changes can be made from within the culture. You do not have to be an Indian guru, or appear and disappear at will, so the books invite instant challenge. People do not feel silly buying such a paperback, but many of these people, in the general public now, have to make certain mental adjustments before they will spend more. Spending more means that they consider the ideas to be worthwhile.
[... 18 paragraphs ...]
Prentice knows that the hardcovers will continue to do well over the years. They also understand that the general market paperbacks do not last—that is, they come apart. The people who really enjoy these books will buy Prentice editions as their own wear out, using hardcovers to make notations, etc.
[... 21 paragraphs ...]
