“Seth material” search engine (Jane Roberts)

(Pause at 9:37.) Give us a moment.... The point, however, was always made that Don Juan’s inner culture was alien—natural perhaps to Don Juan, but not to Castaneda or to the reader.

(Pause at 9:49.) It would have been highly impractical, then, to expect Prentice to advertise the book. Times are changing. There is a so-called occult climate, yet we do not fall precisely into that category for them, the publishers, either; and Ruburt refuses to take advantage of “the trappings.” At least then they could say they had an occult personality who played the new part. It might be farce, from the publisher’s viewpoint, but they could sell it, and they would know how to advertise it.

Now Tam can write some good ads. (Long pause.) There will be some good advertisements. In the meantime, Prentice has given a framework—a reputable one—in which the books could find their growth and audience.

(Pause at 10:11.) You would not necessarily want to handle those results. You would not want to handle the phone calls, the interviews, so do not blame Prentice for not giving you what you do not want. If that was what you really wanted, you would have had it yesterday.

(Jane, as Seth, paused. As I commented after the session, it seems that we’ll have to pull in our horns as far as our feelings about advertising and Prentice are concerned; it may be a relief to do just that. But I think that Seth’s material here is the best we could possibly come across on our publisher, Castaneda, etc., and I’m sure that Jane will agree.