“Seth material” search engine (Jane Roberts)

Generally speaking, it is better if book dictation is done alone, or with those with whom you are well acquainted and easy. This is simply because there are less psychic distractions, and it is easier to focus into one clear channel.

(Possibly here Seth refers to the results flowing from Dick’s mentioning The Seth Material on his TV and radio shows in the course of talking about his own book, Jonathan Livingston Seagull, etc.)

His bubbling enthusiasm was partially responsible for his contracting The Seth Material. He was looking for answers, and young: he looked in any direction. He was not particularly discriminating. He was also not rigid in his ideas, however, and sensed the importance of the material, and as a young editor impressed his boss by his own enthusiasm. He learned as the book progressed, and he did stand up for the book to the best of his ability at the time.

He does look for miracles. He does listen hopefully to each voice, but he is no fool. He is going places. Ruburt is deeply loyal to him, and he is to Ruburt. Aerofranz is not (underlined) particularly businesslike in his approach. He has not had (underlined) to fight for a book in strong terms, but his energy and belief helped it greatly at Prentice, and was transmitted to the salesmen.

Ruburt’s own ideas have also changed. Aerofranz did indeed pick them up at times. In his enthusiastic feeling for the book, the best he could do with his lack of training was to think of it in terms of the best in the occult market.

(I for one had never thought of Jane’s symptoms as having such a cause, but...I am still puzzled by the worsening of her symptoms when we got back home after being on tour to publicize The Seth Material, in September of 1970. Now we can see that she is getting into the regular trade-book market. Eleanor Friede and Dick Bach both stressed this. Tam Mossman is here as I write this. He too has agreed to do all advertising for Jane’s books in the regular trade-book field, rather than the occult.)

For now do not do shows. The books are selling well, and will be selling better. Your position as not being publicity seekers works strongly to your advantage now, as far as Seth Speaks and The Seth Material is concerned. This will not necessarily be the case with Oversoul Seven. Do you see the difference?

Seagull is a different kind of a book. Console can freely speak about it in public, because it carries within itself its own lovely camouflage. A series of shows now however would mitigate against what we are trying to do. Do you see the difference?

You are witnessing the birth of a phenomenon. The books will sell beyond your wildest dreams.

I told you once that Frederick Fell was an excellent publisher for Ruburt’s book. You never directly questioned me about that, but Ruburt was not prepared for that book to sell in any great manner, and it was to his advantage that it appear, to give him a book, but also that it lie quietly for a while.