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TMA Session Twelve September 22, 1980 3/51 (6%) disclaimer Parker textbooks Prentice intellect
– The Magical Approach
– © 2011 Laurel Davies-Butts
– Session Twelve: Inserting New Ideas into the World
– Session Twelve September 22, 1980 9:04 P.M., Monday

[... 11 paragraphs ...]

Once said, the explanation will certainly seem obvious. (Pause.) Prentice-Hall, in capsule form, so to speak, is a representative of the most diverse kinds of thought currently held in your country — that is, under it’s overall auspices you have the most conventional establishment-oriented textbooks, devoted to continuing traditional ideas. You have, there, a concentration upon education as it is understood at that level.

[... 2 paragraphs ...]

Our books are in the regular trade department. This poses some problems for the legal department, which is given to the most literal translation of reality as interpreted through law. You have almost what you could call a schizophrenic relationship, existing, say, between Parker Books and Prentice’s trade-book division. The textbook division represents the workings of the intellect in the usual terms of rational thought, and in those books the qualities of the imagination, of the psyche, of poetry, of creativity, are quite lacking. Such qualities are indeed considered threats, for they do not accept easy answers, and are not content with the status quo.

[... 4 paragraphs ...]

Now with the various people at Prentice, you will have such tendencies often appearing separately, so that one person will be highly conventional and dislike changes, while another might be responsive to work that was emotionally exciting, avant garde. The publishing house — that publishing house — represents in capsule form the extremes of thought of your time, from the most conventional to the most bizarre. It therefore represents the public’s ideas in their great variety.

[... 30 paragraphs ...]

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