“Seth material” search engine (Jane Roberts)

One is the cancer drive literature, and television “public service” announcements, in which the seven danger signals of cancer are given. Unfortunately, again, within the framework of your beliefs this also becomes almost a necessity for many — especially for those who, because of previous experience of one kind or another with the disease, are almost irrational in their fear of it. The literature and announcements act as strong negative suggestions, following the nature of natural hypnosis — as a conditioning process, you see, where you are looking for specific symptoms, and examining your body under the impetus of fear.

(10:53.) The same applies to the “public service announcements” dealing with tobacco and drugs alike. The suggestion that smoking will give you cancer is far more dangerous than the physical effects of smoking, and can give cancer to who people who might otherwise not be so affected (very intently).

The well-meaning announcements pertaining to heroin, marijuana, and acid (LSD) can also be damaging, in that they structure in advance any experience that people who take drugs might have. On the one hand, you have a culture that publicly points out as common the often exaggerated dangers that can occur with drugs, and on the other holds out drugs as a method of therapy. Here the dangers become something like initiation rites, in which loss of life must be faced before full acceptance into the community can be established. But those involved with native initiation rituals knew far more what they were doing, and understood a framework of beliefs in which the outcome — success — was fairly well assured.