“Seth material” search engine (Jane Roberts)

(Pause at 9:49.) It would have been highly impractical, then, to expect Prentice to advertise the book. Times are changing. There is a so-called occult climate, yet we do not fall precisely into that category for them, the publishers, either; and Ruburt refuses to take advantage of “the trappings.” At least then they could say they had an occult personality who played the new part. It might be farce, from the publisher’s viewpoint, but they could sell it, and they would know how to advertise it.

(A fourth category—publishing/advertising—developed shortly before the session began. I happened to discover a full-page ad of Prentice-Hall’s in the New York Times book section for April 27, 1975. Four books were featured, but none of Jane’s. I showed it to her, and it got as negative a reaction from her as it did me. Such instances always make me angry, almost at once.

No other publishing house would have treated you any better to this point. They would have tried, most of them, to have turned Ruburt into a performing circus. Advertising men cannot handle that kind of copy. You would have been put through experiences most difficult to cope with, that would have so disrupted your peace of mind that the work might well have not progressed to this stage.

He hides behind no other credentials, or social system, or dogma. It is important that our books make their way, and as unhampered as possible by the commercial distortions that would automatically be applied by men interested in advertising a product.

[...] One rather large advertisement and two letters. [...]

[...] The back cover of the paperback Seth Speaks carries a full page advertisement for Seven.)

[...] You said that Benny Hill (the English comedian) advertises his beliefs in his program, and in the same way your notes in our books advertise your own beliefs, and provide an example of a creative and also reasonable framework in which to interpret psychic behavior. [...]

Now: This book will be a good advertisement for the later book that I will do — and if you insert what I have told you in the book I am doing now, people will already begin to look forward to your book.

[...] There will be some changes in the business department and, I believe, in advertising. [...]

When either of you say that your purposes and Prentice’s merge, or your attitudes merge, you have a tendency to mean that this merging is somehow detrimental—that if you expected more (underlined), Prentice would do more: advertise, or whatever, and that is not the case. [...]

You could stand some more advertising, but high-fired promotional jobs are something else entirely, and would not suit your best interests.

Your entire world of commerce and advertisements, of competition and of business, prolong such attitudes. [...]

[...] TV was on, advertisements for movies, and I asked her why our literature is made up of the bad in life — murder, mayhem, thievery, bribery, robbery, and so forth. [...]

[...] The dishes advertised on the page 12 side of the object are also white dinnerware with a blind embossed, or raised, decoration around the border. [...]

(Jane thought it possible but not likely that the idea of the thermal blanket advertisement gave rise to the orange, or hot, color.

[...] Nor are there any $19.61 prices on any advertised items, or sizes of that figure, on either the item itself or the full page.

[...] The ones advertised to combat stress in particular can at this time act as certain cushions. [...]

[...] Advertising, printing, editing, etc., would be involved.)

(“We’ve been very concerned about the advertising angle.”)

[...] It was a newspaper article by Peggy Gallagher, published in the Elmira Star-Gazette and Advertiser on May 4,1966; today. [...]

(On the back of the object itself can be seen portions of two drawings of women also, in an advertisement. [...]

(“Does his gallery advertise in The New York Times?”)

[...] It was advertised in the National Enquirer: “A Doctor’s Proven New Home Cure for Arthritis,” by Giraud W. Campbell, Doctor of Osteopathy.Jane began to read through it at once, out of curiosity if nothing else, and discovered that it called for a very rigid diet. [...]

(The other event concerned a medium in Hollywood, California, who claims to be speaking for Seth, and who gave a well-advertised seminar at a Holiday Inn there. [...]

[...] This material refers to some remarks I had made earlier, about trying to list galleries in New York City that I thought might be interested in my type of art, judging from their advertisements.)

[...] And at work his art must be further distorted, it seems to him, by the ideas of salesmanship and advertising. [...]

[...] Instead it settled for platitudes that equated cleanliness (pause) with virtue — hence, of course, your deodorant advertisements, and many other aspects of the marketplace (amused).